Job description - Brown University, an Ivy League institution renowned for the rigor and innovation of its education as well as the excellence of its research, seeks a creative and self-motivated professional to serve as the Associate Vice President for Marketing Communications.
Reporting to the vice president for communications, the Associate Vice President for Marketing Communications oversees creative and marketing strategies for showcasing Brownâ??s mission, priorities and community across the full range of media to a wide array of audiences. The AVP will work with academic and administrative units across the University to showcase their programs and initiatives and support the vice president in guiding strategy to elevate the public positioning of the institution. To this end, the AVP will guide the efforts of approximately 30 staff responsible for multi-platform visual design, Web and digital strategy and development, publications, photography, and video production.
The AVP will oversee projects and initiatives across creative teams in order to develop cohesive, multi-platform communications solutions. The AVP also will support communicators in departments across Brown in developing communications outreach strategy for areas including faculty and student recruitment, alumni and parent engagement, fundraising, and campus community engagement. This includes ongoing development and oversight of a designated vendor program working with external providers of creative services to support marketing communications projects for offices and departments at Brown. The AVP is the second-highest ranking communications officer at the institution and also will support emergency and crisis communications response efforts.
The ideal candidate will have seven to 10 years of experience in leading the development and implementation of multifaceted marketing and communications efforts that position and elevate the perception of an entire institution with multiple audiences, ideally in a college or university setting. The new AVP will be visionary, innovative and driven, with broad experience in building cohesive, multi-faceted strategic communications plans that incorporate the full array of media tools, including print, broadcast, digital and social media. He or she also will have experience building new staffing models, systems and workflows to support effective delivery of communications. The ideal candidate also will be collaborative, confident, energetic, and organized, with keen strategic planning skills and a comprehensive understanding of the entire communications process, from creative conception through fulfillment. The ability to not only navigate, but also lead during a time of significant change is key, as are strong managerial skills, diplomacy and institutional savvy. A bachelorâ??s degree is required; an advanced degree is preferred.
Located in historic Providence, Rhode Island, Brown University is the seventh-oldest college in the United States. Brown is an independent, coeducational institution comprising undergraduate and graduate programs, along with the Warren Alpert Medical School, School of Public Health, School of Engineering, and School of Professional Studies.
Brownâ??s vibrant, diverse community consists of 6,650 undergraduates, 2,280 graduate students, 520 medical school students, more than 5,000 summer, visiting, and online students, and over 700 faculty members. Students come to the university from all 50 states and more than 100 countries. Brown is frequently recognized for its leadership in innovation in academics and education, diversity and inclusion, intellectual independence, and social consciousness reflected in a commitment to making an impact in service to communities, the nation and the world.
Seven to 10 years of experience leading a major communications group, envisioning, developing, and implementing successful and comprehensive marketing communications programs across enterprises with multiple constituencies and a wide variety of audiences, ideally in a higher education setting.
Demonstrated ability to craft substantive and cohesive messages based on an institutionâ??s strategic goals, communicate them successfully to key audiences using targeted tools, and adapt and adjust as appropriate over time.
Superior strategic skills with a strong grasp of industry best practices and a holistic understanding of all aspects of communications, positioning, and messaging, including a solid understanding of admissions, fundraising, and alumni relations. Substantial experience evaluating the strengths of existing communications and identifying opportunities for improvement.
Expertise in using a variety of media â?? print, broadcast, Web, digital, social, and other technologies â?? to successfully engage and excite a wide variety of internal and external constituents.
Broad experience in strategic communications, marketing, branding, communications planning, perception management and internal communications.
Keen creative and design sensibilities, with a strong understanding of the communications process from creative concept through production and fulfillment. Ability to increase efficiency and effectiveness of the communications process without sacrificing quality and impact.
Experience working in a complex environment serving many internal clients and external constituents. Ability to build relationships and collaborate across the institution, serving as a resource to others and obtaining their input.
Collaborative and collegial orientation, eager and able to engage a diverse client base and build strong professional relationships. A convener who is able to synthesize many ideas and produce work products that address a wide variety of goals and objectives.
Superlative interpersonal skills with a demonstrated ability to work well with people at all levels of an organization. Strong personal integrity and work ethic, as well as a sense of diplomacy and perspective.
Excellent manager, able to engage and motivate staff individually and collectively, creating a strong and autonomous team capable of meeting and exceeding ambitious goals.
Command of communications tools, including the Microsoft Office Suite, Adobe Creative Cloud, content management systems for Web, and online workflow and collaboration tools.
Background Check - All offers of employment are contingent upon a criminal background check and education verification satisfied to Brown.
Recruiting Start Date:
Job Posting Title:
Associate Vice President for Marketing Communications
Office of University Communications
Scheduled Weekly Hours:
Please note that in order to be considered an applicant for any staff position at Brown University you must submit an application form for each position for which you believe you are qualified. Applications are not kept on file for future positions. Please include a cover letter and resume with each position application.
Brown University is committed to fostering a diverse and inclusive academic global community; as an EEO/AA employer, Brown considers applicants for employment without regard to, and does not discriminate on the basis of, gender, sex, sexual orientation, gender identity, national origin, age, race, protected veteran status, disability, or any other legally protected status.
Located in historic Providence, Rhode Island and founded in 1764, Brown University is the seventh-oldest college in the United States. Brown is an independent, coeducational Ivy League institution comprising undergraduate and graduate programs, plus the Alpert Medical School, School of Engineering, Executive Master of Healthcare Leadership and the IE Brown Executive MBA.