The Director of Communications and Marketing will work closely with the Head of School, the Board of Trustees, the Associate Head of School for Enrollment Management and Strategic Initiatives and the Director of Advancement to develop and implement a comprehensive strategic marketing and branding plan designed to promote enrollment and fundraising.
In a collaborative vision, develop and implement annual marketing and communication plans that engage internal and external constituents incorporating consistent themes that support the strategic initiatives and priorities established by the Head of School and Board of Trustees;
Develop and oversee the implementation of means of communication that assure that students, faculty and staff, parents, alumnae, and friends of the School receive regular, timely, and up-to-date information in consistent and useful ways;
Have overall responsibility for developing and managing Linden Hall’s presence on social media platforms (examples include Facebook, Twitter, LinkedIn, and the like), and oversee the creation and integration of content for electronic media;
Oversee the production and creation of a comprehensive publications program (concept, design, content, editorial, etc.) that reaches and influences the School’s target audiences.
Collaborate with the Admissions team and the Advancement Office to develop strategies to recruit prospective students and engage alumnae and families;
Shape and maintain the strategic and creative direction of the School’s website;
Oversee the management and acquisition of photographs and videos for use in Linden Hall’s print and electronic materials (including the School’s website);
Identify, evaluate and pursue emerging marketing, external relations, media relations, and advertising opportunities;
Cultivate and maintain relationships between the School and the media as well as other community organizations; create and maintain an official point of contact for public information
Development and implement a crisis communication plan;
Attend Senior Staff Meetings;
Attend Parents’ Association Meetings;
Perform other duties and oversee special assignments at the request of the Head of School.
A minimum of five years of relevant full time experience with developing and managing international public relations and communications programs, writing, editing, and publications project management in a corporate or educational setting;
Extraordinary communication and editing skills;
Refined interpersonal skills and experience of working effectively with colleagues, constituents, and contracted communications, design, and marketing specialists;
Demonstrable understanding of the uses and mechanics of electronic media;
Outstanding organizational skills and attention to detail;
Experience with digital photography;
Exceptional computer and technology skills, including knowledge of current desktop publishing software, image-manipulation software, and web-working tools;
Flexibility, adaptability, and ability to be a self-starter and independent worker;
Demonstrated ability to manage multiple and complex tasks and projects within stated schedules and with hard deadlines;
Excellent internal customer service;
Personality and disposition that are characterized by collaboration, collegiality, deliberation, openness, a significant amount of joy for learning and intellectual and creative pursuits.
Experience with international marketing is a plus.
Adobe Suite, including Photoshop and In Design
Social media applications
Microsoft Office Suite
Additional Salary Information: Please include salary requirements along with cover letter and resume.
Linden Hall, located in Lititz, Pennsylvania, is the nation's oldest independent boarding and day school for girls. Committed to excellence in the education of young women, the School provides a rigorous and multifaceted college preparatory experience. Each student is nurtured and inspired to reach her highest personal potential. With a diverse student body representing 28 countries and 14 stat...es, Linden Hall delivers a truly enriching cultural experience. For more information, visit www.lindenhall.org.