The Vice President of Sales and Marketing is responsible for leading and directing the sales, marketing, reservations and revenue management staff of East West Destination Hospitality’s divisions in Colorado, and providing guidance to its California division. Some of the key responsibilities include:
Recommending to the Executive Committee the annual revenue objective for each division, and assisting each division with the development of a Strategic Marketing Plan to achieve its objectives.
Work with the Executive Committee to strengthen East West Destination Hospitality’s overall brand positioning and each division’s identity within its market.
Monitor guest satisfaction and loyalty survey results - overall as well as by generation, household income and visit frequency. Share this learning and the implications to marketing and operations with each division.
Participate in the recruitment, hiring, training and career development of key departmental staff at each division.
Serve as a member of East West Destination Hospitality’s Advisory Committee as well as the company’s Cross-marketing Steering Committee.
Start date: ASAP
Bachelor’s degree from a four-year college or university in hospitality management, business, or marketing.
Ten years business experience, including a minimum of three years combined experience as a lodging company’s Director of Marketing and/or Director of Sales and Marketing, with responsibility for digital marketing, social media, database marketing/customer relationship management, revenue management and distribution channel management (including OTA’s, Airbnb and private rentals); OR Ten years business experience with four years experience working for a digital marketing company serving lodging companies.
Experience with Multi-unit hotel/lodging and vacation rental management is desirable.
When starting up East West in 1986, our founders made their vision clear – provide great jobs to great people in an area they love to live. Afford them the opportunity to thrive in the communities they value. Since then, East West has worked to deliver on that promise.
Today, East West employs nearly 1000 employees in a wide variety of businesses, including property managemen...t, association management, hotel operations, rental operations, spa & fitness management, Vail’s Eye Pieces eye wear company and Edward’s station.
For those who believe where they go says a lot about them, we are partners who deliver genuine hospitality. We help simplify the complicated by sharing the places we love and know best; allowing you to not just be in our destinations, but truly live our destinations.
EXCEPTIONAL EMPLOYEE RETENTION RATES
As a direct result of our culture, we have incredible retention rates. We operate in incredible resort markets, typically requiring a significant number of seasonal employees. Many of these return to us year after year. Our permanent, core, year round staff has been with the company for an average of 6.8 years.