There's never a dull moment as the Marketing and Communications Manager when overseeing strategic marketing initiatives and delivering school-wide communications campaigns. You will need to be a thinker, problem-solver, and a gatekeeper for our brand. At times you will need to manage multiple projects on tight deadlines. Other times, you'll oversee the execution of social media campaigns during our busy back to school season. In between, there will be vendors to coordinate, budgets to manage, metrics to report on, and B2B programs to develop… all designed to promote the school community and serve more families.
Operating at the center of the marketing department, this marketing professional must have extraordinary communication skills. In addition, the Marketing and Communications Manager is responsible for staying abreast of changes in the marketing environment to best serve the objectives of the organization and adjust plans accordingly.
Essential Job Duties and Responsibilities:
Responsible for managing digital advertising campaigns for both B2B and B2C segments, including strategy and performance
Project coordination that requires collaboration among other internal departments, customers, or outside vendors
Deliver projects on time and within budget parameters
Document projects and develop a lesson learned assessment after each project to ensure optimization for future campaigns.
Responsible for working with the Director to establish strategic marketing programs, from the planning stage through execution and reporting
Able to assess the marketing program strengths and weaknesses, tailor approach to various audiences, track program performance against goals, and identify strategies to reach those goals
Able to develop success metrics and assess performance at the end of the marketing cycle to keep the department on track and recommend future improvements
Responsible for staying within the approved guidelines for budget management
Report any unexpected expenses
Track year-over-year performance
Day-to-day tasks include managing and coordinating marketing projects and liaising with media organizations and advertising agencies.
Required to plan media purchases and place insertion orders, oversee the maintenance of the school’s social media sites, and plan for events such as conferences in both the B2B and B2C space.
Oversight may include any combination of graphic design, and reviewing text for ads, brochures or websites.
Supervise marketing coordinator’s day-to-day responsibilities and project work.
Skills, Knowledge and Abilities:
Analytical skills to generate performance reporting and identify trends and challenges
Ability to complete multiple duties with accuracy, shifting from one to another with frequent interruptions and competing deadlines
Well-organized, detail-oriented, and able to handle a fast-paced work environment
Intimate understanding of traditional and emerging marketing channels
Strong written communication and verbal communication skills
Ability to work independently and prioritize duties with minimal supervision, in order to meet deadlines
Strong prioritization skills
Work collaboratively and share ideas effectively across teams
Articulate a point of view that helps shape the strategic direction of content development
Articulate and advocate for your work clearly, respectfully and professionally
Be proactive in generating ideas and anticipating needs of the department and company
Strong attention to detail
Experience with SEO a plus
Essential Skills & Experience:
Education Level: (Required) Bachelor's Degree
Field of Study/Area of Experience: Marketing, Mass Communications, or Advertising, Agency experience a plus
5+ years of experience
Supervisory experience preferred, not required
A portfolio showcasing campaigns and demonstration of project work
Strong computer skills including proficiency with Microsoft Word, Excel, PowerPoint, Outlook, and web-browsers
Laurel Springs is a premier online school that honors each child’s individual learning style and educational needs.
Laurel Springs School is an accredited private online school, offering challenging programs for students in kindergarten through twelfth grade. With college prep academics, including Advanced Placement (AP), Honors, and Gifted and Talented programs, Laurel Springs has an outstandi...ng record of placing its graduates into the selective colleges and universities of their choice in the U.S. and throughout the world.
The Laurel Springs difference is in the relationships students have with teachers, counselors, admissions coordinators, and peers. Our students receive individually graded assignments, attention to their unique learning styles, expert college counseling services, and access to real-time school events and clubs. Laurel Springs combines all the benefits of a traditional private school with the flexibility of personalized distance learning.
Our school is designed for the college prep student who wishes to grow and excel academically and personally, while maintaining a flexible schedule. Our personalized approach is mastery-based and asynchronous, meaning that students have the opportunity to move faster or slower through the material, depending on their individual skills and knowledge. This approach allows students the ability to adapt their schedules to accommodate their other interests.
At Laurel Springs School, we believe that each child is a unique human being, with personal interests, special talents and a recognizable learning style. We know that children receive optimum benefit from an educational process that values them as individuals and provides a personalized approach to learning. We work to encourage their natural curiosity, their innate enthusiasm for learning and their dreams. Laurel Springs School believes in and encourages lifelong learning and the enthusiasm for fulfilling lifetime dreams.