MARKETING MANAGER, SPANISH, edX, to develop and execute a clearly defined marketing strategy for the Spanish-speaking market to drive rapid learner growth, bringing qualified learners to edX, engage them in edX courses and develop them into loyal edX learners and supporters. Responsibilities include effectively communicating with Spanish-speaking learners to drive learner acquisition and retention; writing copy for messages in a variety of formats, including weekly newsletters/announcements, press releases, blogs, website, advertisements, and social media; reviewing and editing Spanish language courses for readability and SEO-rich keywords; reviewing and editing copy and design for Spanish language creative messages and advertisements; writing and translating copy and creative for the enterprise marketing team for B2B presentations and marketing collateral; coordinating with edX communications team and external public relations agency on strategy, messaging, and execution of campaigns to drive brand awareness for Spanish speaking edX learners around the world; partnering with educational services department in engaging with universities with courses in Spanish; and making data-driven decisions in selecting Spanish courses for promotion.
Full description available at https://www.edx.org/careers.
REQUIRED: fluency in Spanish and English; strong writing skills with experience in Spanish writing for marketing or journalism and creating SEM ads, banner ads, newsletter copy, blog content, social media copy, etc.; experience working with social media; and ability to work in an organized and efficient manner and to communicate well across teams, departments, and outside organizations. Knowledge of Google Analytics, search engine optimization, WordPress, Sailthru, and managing social media channels preferred. Four-plus years of experience in online marketing and experience marketing to Spanish-speaking communities worldwide are also preferred. Job #14668-Q
MIT is an equal employment opportunity employer. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of race, color, sex, sexual orientation, gender identity, religion, disability, age, genetic information, veteran status, ancestry, or national or ethnic origin.