This position is responsible for planning, writing, designing, and executing integrated marketing campaigns to attract prospects and convert them to paid members.
Draft content for a variety of audiences. Execute marketing campaigns to attract prospects.
Establish and monitor event-based triggers and engagement rates in lead nurturing campaigns.
Work with chapter staff to organize membership efforts among ACC chapters, including developing projects and initiatives to increase chapter recruitment. Collaborate with other ACC departments to maximize outreach opportunities.
Develop and launch campaigns to convert prospects to ACC members.
Collaborate with staff across ACC to leverage programs and activities to ensure content is fresh and relevant.
Manage annual Member Get A Member campaign to engage existing members in membership recruitment. Identify and implement new tactics to increase program’s return.
Create system for tracking all campaigns and prospects. Use data-backed analysis to respond to trends and maximize marketing return.
Maintain data on the in-house counsel market in key areas. Work with IT and the Senior Director of Membership Operations to implement a process for ensuring prospect lists are current and contain key demographic information.
Other duties as assigned.
Bachelor’s degree in marketing, communications, sales, business administration, or a related field.
3 or more years of work experience in a marketing capacity, ideally in a professional association environment. Acquisition/Sales marketing experience is a plus.
Proven success in writing copy for prospects as well as executing and managing campaigns.
Experience using analytics to interpret outcomes, identify campaign opportunities, and drive membership-marketing decisions.
Database experience, ideally with NetForum and/or HubSpot.
Fluency in English and a second language referred, with a preference for Arabic, French, Mandarin and German.
Excellent writing and oral communications skills.
Proven project management skills with ability to execute and deliver on multiple projects.
Google Analytics and Lead Generation software experience required. Proficient in Microsoft Office and knowledge of association management systems, CMS helpful.
Enthusiastic, creative self-starter who can multi-task and thrive in a busy, fast–paced environment. Strong business acumen with ability to think both strategically and tactically. Excellent interpersonal skills, with the ability to get along with diverse constituencies and personalities, including members, chapter officers, staff, and contacts at external organizations.
The Association of Corporate Counsel (ACC) is a global bar association that promotes the common professional and business interests of in-house counsel who work for corporations, associations and other private-sector organizations through information, education, networking opportunities and advocacy initiatives.We anticipate and understand the needs of the in-house bar; help members deliver servic...es to their corporate clients efficiently; promote the value of in-house services; influence the practice of law as it affects the in-house bar; and deliver a mix of relevant, timely services including information, education, networking, and advocacy.With more than 30,000 members employed by over 10,000 organizations in more than 75 countries, ACC connects its members to each other and to the people and resources necessary for their personal and professional growth.