The Digital Marketing Specialist is responsible for the successful project management and development, management and implementation and tracking of digital initiatives including company website(s), campaigns, SEO, online advertising, email marketing programs and social media. The individual in this role will be accountable for tracking, reporting and analyzing digital metrics, as well as make recommendations regarding the consideration of new and emergent digital marketing technologies.
The hours for this position are Monday - Friday 8:00 a.m. - 4:30 p.m.
Bachelor's degree in digital marketing or related field required.
3-5 years related experience required.
Other Specialized Knowledge and Skills:
Proven working experience in digital marketing.
Experience in leading and managing website development, SEO/SEM, marketing database, e-mail, social media and/or display advertising campaigns.
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
Experience in developing and optimizing landing pages and user funnels.
Experience working with e-mail programs such as Constant Contact, Mail Chimp, Emma, etc.
Working knowledge of HTML and web publishing.
Hands on experience with WordPress.
Knowledge of web traffic metrics and website analytics tools.
Strong marketing understanding to work with a variety of agencies and marketing team members.
Analytical skills and data-driven thinking.
Organizational and time-management skills
Highly effective written and verbal communication skills.
Conflict management skills.
Proficiency in using Microsoft Suite of software.
Interest and aptitude in marketing platforms including CRM/Database Marketing Applications, Content Management Systems, Social Media and other project management tools.
Northwestern Health Sciences University is a progressive institution educating the next generation of health care professionals. Located in Bloomington, MN, the institution has been a fixture in the market since 1941.
The University has a clear mission and reputation of developing excellent academic and professional programs in what has been traditionally described as complementary and alternat...ive medicine (CAM). Their deep history is rooted in their founding of The College of Chiropractic, established over 70 years ago which continues to provide more than 85% of the practicing Doctors of Chiropractic (DC) in the state of Minnesota.
While the institution’s history is rooted in the chiropractic profession, the University strives to position itself as an institution focused more broadly on health and wellness. As the demand for their graduates in chiropractic, acupuncture, nutrition, oriental medicine and massage therapy continues to grow, they believe they are uniquely positioned to offer a range of patient care options that are natural, evidence-based, cost-effective, non-invasive and integrated with traditional medicine. Under the leadership of Dr. Christopher Cassirer, the University is poised for growth in academic program offerings, the pursuit of new healthcare innovations and a research agenda that will contribute to the advancement of health and wellness through integrative care.