Open Campus at The New School seeks a Marketing Coordinator to directly contribute to daily operations and implementation of strategic goals for The New School's Open Campus marketing team. Reporting to the Marketing Operations Manager, the Marketing Coordinator will provide essential support for the execution of key marketing platforms and tactics, maintaining strong, collaborative relationships with both internal and external stakeholders to ensure successful fulfillment of marketing plans. S/he will utilize a strong organizational and analytical skill set to perform duties related to the launch and ongoing stewardship of complex, multi-tiered communications plans; inform marketing strategies; and execute tactics across a wide range of channels to build awareness, drive traffic and acquire students in continuing, professional and pre-college programs.
Responsibilities: Digital Media Management & Content Creation (50%) Under direction of supervisor, manage booking, invoicing, fulfillment and delivery of advertising elements (copy, creative, tracking links, etc.) Maintain schedule of internal website promotions and cross-promotions, leading fulfillment of deliverables and deployment from concepting to flight. Liaise with internal partners and consultants to serve as lead custodian of communications on Open Campus sales messages, media planning strategies and best practices, as determined in consultation with supervisor. Serve as key contributor and creator of email and social media content, as well as making recommendations for new growth opportunities.
Strategic Partnership Operations (20%) Maintain positive working relationship with select external partners. Manage and coordinate day to day fulfillment of existing strategic external partnership content and deliverables in timely manner.
Administrative and Project Management (20%) Effectively and diplomatically coordinate project management with wide network of colleagues across the university, of varying backgrounds and priorities, exercising a high level of professionalism. Lead record-keeping efforts on behalf of Open Campus marketing team, including asset library, tactical timelines, etc. Support Open Campus marketing team on additional projects as assigned.
Market Research & Trends (10%) Assist supervisor in preparation of comprehensive performance reports on a seasonal basis that aggregate and synthesize outcomes of marketing initiatives across multiple channels to effectively capture market response and inform marketing strategy. Monitor competitive marketing trends and share with the wider team for efficient optimization towards best practices.
Minimum 2+ years' experience in marketing, communications and/or digital media role (arts, culture or educational context desirable) Experience with CRM and/or Email Marketing platforms (Mailchimp is preferred, but not required) Exceptional time management skills and deadline-driven Stellar organizational skills Exceptionally strong attention to detail Goal-oriented Expert at written communications Entrepreneurial and comfortable being self-directed Team player Appreciation for arts, culture and higher learning Sense of humor and strong interpersonal skills
Experience with Marketing Automation platforms Experience with social media management software, such as Hootsuite 1+ years of interaction with Excel or Google Sheets Background using basic Adobe Creative Suite applications, such as Photoshop and Illustrator
Special Instructions to Applicants:
This is a full-time, professional level position. Applicants should supply resume, cover letter (which should address the questions below), and please also submit an example of content you've created in a previous or current marketing role.
How much experience do you have with direct, hands-on project management? What is an inspiring event you've recently attended. What made it so inspiring, in your opinion?
The New School, a leading university in downtown New York City, offers degree and nondegree academic programs in design, the social sciences, the liberal arts, management, the arts, and media. Students benefit from small classes, superior resources, and renowned faculty members who practice what they teach. Continuing education courses and public programs place the university at the center of New York’s cultural and intellectual life.