UMass Lowell, a Division I institution with 17 varsity sports and a member of the America East and Hockey East Conferences, is seeking qualified applicants for the position of Marketing and Promotions Assistant. The Marketing and Promotions Assistant will develop, implement and manage all promotional efforts for assigned sports including student and community outreach, game day atmosphere and hospitality events.
RESPONSIBILITIES: •Develop, implement and execute a marketing plan for assigned sports, with an emphasis on raising attendance, enhancing in-game promotions and maximizing the fan experience •Direct Oversight of multiple Division I sports
•Assume overall responsibility for all in-game marketing and promotions associated with assigned home athletic events, to include but not limited to: the production of timelines and public address scripts, incorporation of video boards, organization of in-venue music and time-out coordination with band, cheer and dance, as well as activation of sponsorships
•Establish effective on-campus marketing efforts aimed at increasing student attendance
•Develop and execute a strategy for distributing marketing collateral in the community
•Assist with social media marketing efforts and in-game activation
•Coordinate game-day student marketing staff for promotional activities
•Other duties as assigned
Bachelor’s degree in sports management, marketing or related field
Experience within intercollegiate athletics in a marketing and/or sales role
Proficiency in the use of Adobe Creative Suite and Microsoft Office
Excellent oral and written communication skills
Additional Salary Information: $20,000 - no benefits
UMass Lowell is a public institution recently ranked among the top 200 research universities in the nation. Located approximately 30 miles from Boston, the campus is in the heart of a global community. The campus offers its 17,000 students bachelor’s, master’s and doctoral degrees in business, education, engineering, fine arts, health sciences, humanities, liberal arts, sciences and social sciences. UMass Lowell athletics is a member of the America East and Hockey East Conferences.