Develop overall long-term communications strategy, as well as marketing and outreach strategies for individual initiatives.
Serve as lead writer and editor for all communications content, including, but not limited to the Urban Health Institute (UHI) weekly newsletter, research briefs, social media, and web content.
Manage communications projects from concept to completion, including but not limited to promotional campaigns, weekly email marketing, social media campaigns, video, photography, and web content.
Identify target audience segments, design engaging messages and determine optimal channels to reach audiences.
Develop budget recommendations and track to ensure all projects are within budget.
Assist UHI program director in managing students, video production crews, photographers, etc., as needed.
Implement and execute standards to deliver a consistent voice and appearance for all communications.
Provide vision for outreach materials and work closely with graphic designer to create high-quality products.
Expand network through an understanding of Institute's diverse audience; establish and maintain relationships with new and existing strategic contacts.
Develop and update content for UHI website; collaborate with web designers and developers to ensure website reflects brand identity.
Monitor and evaluate marketing initiatives (conduct evaluations, review email list membership and member activity, analyze website traffic and trends with Google Analytics).
Actively interact with local and national media outlets and representatives (engage and respond to media inquiries, draft and distribute press releases, collaborate with university public affairs offices to coordinate interviews and secure locations for film, video and photo shoots).
Bachelor's degree in related field.
Four years related experience.
Advanced degree may substitute for experience, to the extent permitted by the JHU equivalency formula.
JHU Equivalency Formula: 18 graduate degree credits may substitute for one year of experience. For jobs where equivalency is permitted, up to two years of non-related college course work may be applied towards the total minimum education/experience required for the respective job.
Successful candidates will be high energy and outgoing, with the proven capacity to work quickly and accurately, both independently and with a small team of dedicated professionals.
Strong written and interpersonal communication skills, tact and sensitivity.
Experience with social media platforms in a professional setting and familiarity with web content management.
Johns Hopkins University remains committed to its founding principle, that education for all students should be grounded in exploration and discovery. Hopkins students are challenged not just to learn but also to advance learning itself. Critical thinking, problem solving, creativity, and entrepreneurship are all encouraged and nourished in this unique educational environment. After more than 130... years, Johns Hopkins remains a world leader in both teaching and research. Faculty members and their research colleagues at the university's Applied Physics Laboratory have each year since 1979 won Johns Hopkins more federal research and development funding than any other university. The university has nine academic divisions and campuses throughout the Baltimore-Washington area. The Krieger School of Arts and Sciences, the Whiting School of Engineering, the School of Education and the Carey Business School are based at the Homewood campus in northern Baltimore. The schools of Medicine, Public Health, and Nursing share a campus in east Baltimore with The Johns Hopkins Hospital. The Peabody Institute, a leading professional school of music, is located on Mount Vernon Place in downtown Baltimore. The Paul H. Nitze School of Advanced International Studies is located in Washington's Dupont Circle area.